Branch Manager-Retail Branch Banking

Eligibility and Experience Required:

- Minimum relevant experience in years - 4 to 10 yrs

- Experience in retail banking is Mandatory

- Candidates working in any private Retail Bank as Existing BMs, RBH, Imperia RM, Burgundy RM, Affluent RM, Head-ERM, Priority RM (Stan C), Premier RM (HSBC), Citi Gold RM, BSMs with 6- 7 Years of experience in the same profile and Top Rated YOY, Senior Branch Operations Head handling a GL of more than 500Cr being 4 years + in the profile are the right fits and encouraged to apply.

Job Description:

Overall Goal:

- Responsible for meeting the branch targets set and that all guidelines and regulatory requirements are followed.

- Ensuring that customers get world-class services and that their needs are understood and met through financial products that the Bank has to offer.

- Responsible for managing, training, and motivating staff.

- Responsible to represent the bank whenever required

Business Achievement and Development :

- Ensure proper scoping is done and target/niche customers are identified with ACTIVE collaboration from concerned Product/Sales Support Teams

- Ensure that the targets on liability accounts, through the channel (Branch and direct sales),

- Ensure quality of sourcing is maintained and depletion rates are controlled.

- Ensure that Salary credits reach or exceed the expected Salary Credit targets

- Ensure that all managed portfolios are effectively managed

- Also, BM has to ensure seamless servicing of PBG & BBG raced HNW customers in coordination with the respective PBG/BBG RM & Supervisors.

- Staff is made aware of the targets on the portfolio (Preferred/Classic/Imperia, etc), which includes Customer To Group Ratio and Income Generating Product Holding.

- Ensure that High Networth individuals are persuaded to avail the private banking products and services (advisory, etc)

- Ensure that the following customer and business reports are generated, reviewed and commitments met :

a) CRA

b) MARS

c) CCM Updated

- Ensure cross-sell of De-Mat and HSL products and services.

- Ensure that there is cross-sell to the customer on asset products as offered by the Bank.

- Ensure that the customers get credit cards and start using the same for all their transactions- credit card activation push.

- Ensure that cross-sell targets on Third Party Products is met for the branch

- Ensure Staff are trained on product knowledge and requisite certifications

- Review the Daily Sales Report of the staff and provide guidance on ways to improve on the same

- Penetration of Saving Accounts on nonliability customers and that staff call on the marketing analytics list and take appropriate action

- Managing and monitoring the performance of all the sales resources :

a) Productivity of Liability and Non-Liability sales staff

Attrition control of customers :

a) Includes persuading the customer to continue and if required renew FD- s

b) Monitor large amount movements/account closure from the deposit accounts and ensure that the customer does not attrite

c) Ensure that the marketing analytics list on possible attrite is called and retained :

- Ensure that there is no revenue leakage

- Ensure that the Branch reaches its contribution targets :

a) By foc

b) By achieving NII, cross-sell, fee and commission, and other income

- Ensure that the Branch achieves its assets target.

- Periodic meetings and reviews with Sales Managers on the branch performance

Operations :

- Conduct internal checks on a regular basis

- Monitoring of CH 106 and CH 126 calling

- As vault custodian is responsible for all related process checks

- Joint custodian for sys-admin and set up within the branch :

a) Ensure that password sharing does not happen

b) Ensure all hygiene factors are under control.

c) Ensure all AML alerts are investigated and responded to within TAT.

- Error-free documentation for all account openings and all customer instructions (Stop payments, FD Closure, etc) :

a) Monitor and audit internally if this is being followed by all concerned sales staff:

- Maintaining Tatkal kits as per laid down process

- Monitor lockers allocation and all other related operations

- Updation of LTS for the asset leads generated

a) Monitor the same for all RMs:

- Updation of the weed-out database on the portal

- Monitoring of Activation and Depletion of accounts

- Check all tinware reports and action the same (CH 123, CH 167, BA 001, SM reports, ST 044, ST

Audit and Service Quality :

- Ensure all laid down systems and processes are followed as stipulated by Audit and Senior Management

- Monthly / Periodic Verification of Auditable items at branches

- Review of Daily Reports at the branch

- Review of suspense, TOD, large transaction, and suspicious transaction reporting/registers at the branch on a fortnightly basis

- Ensure Satisfactory Audit at the branch

- Ensure all Audit comments are quickly attended to and report compliance thereof

- Maintenance of all mandatory displays and Service Quality requirements

- Ensure that 5-S norms are adhered to, maintained, and sustained at all counters at the branches.

- Ensure there is NO repeat rating of - Average- or - Below Average-

Requirements:

Educational Qualifications: Graduation/Post-Graduation

Certifications:

- AMFI Certification

- IRDA Certification

- NCFM Certification (Optional)

Key Skills:

- Banks Product Knowledge

- Planning and Organizing Skills

- Team Management / Interpersonal Skills

- Sales and Influencing Skills

- Communication

- Knowledge of Competition

- Awareness of Banking regulations

- Credit knowledge when required

- Good Administrator

- Good at networking

- Ability to develop contacts in the local area

Benefits:

- Benefits like Gratuity, Subsidized loans for Home, Vehicle, and Personal are additional benefits apart from Salary

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