Senior Consultant at Rini Search Services
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Branch Manager - FMCG (10-12 yrs)
- Responsible for dealer and distribution network
- Planning geographical expansion into new territories, setting up infrastructure and distribution systems and ensuring Merchandising in market
- Creating brand awareness for the product by planning and executing the promotional activities
- MIS and data maintenance and analysis of growth in sales month to month
- Analysis of SKUs and projections of sales leading to better contribution and lesser inventory.
- Pricing strategy for channel partners considering the market trends from time to time
- Conducting area wise budgeting, sales forecasting, monitoring
- Achieving projected sales targets ensuring substantial ROI
- Maintain inventory with FIFO maintenance with smooth supplies to distributor without stock outs in the market.
- Developing trade schemes and discounts in order to give short term boost to the sales.
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