Job Responsibilities :

Financial Responsibilities :

- Devise action plan for the Branch and ensure that Liability business (Book size of CASA, yield, fee based income and Business quality) targets for the Branch is met.

- Effectively manages the sales and service environment of the branch.

- Actively identifies and establishes the business relationship with retail customers.

- Strategize sales direction for cross selling and sales planning for the area of function.

- Monitor and improve sales productivity.

- Responsible for organizing various sales campaign / promotions in the area of function.

- Achieving Business targets on book size, yield, fee-based income and customer quality for the functional area.

- Leading the team of the branch to achieve the profit targets.

- Support an environment that promotes providing a level of care that makes customers feel welcomed, significant and engaged.

Non Financial Responsibilities :

- Coordinate with BOSM and Team Leaders for developing Business.

- Customer centric approach and deepening the customer relationships.

- Supervise the day to day functions of the branch including vault, drawer and ATM balancing.

- Overseeing teller and customer service duties, assisting with customers transactions.

- Operations Provide guidance and support for new product launches.

- Ensure Business Turn Around Time (TAT) superior to competition inline with the standards laid down for the Bank.

- Monitoring and controlling cost of acquisition of local Sales Channel/ FOS, Branch expenditures, Manage Branch Administration.

- Ensure ethical practices in acquisition and servicing.

- Monitor performance of branch on a weekly basis viz. in terms of business targets achieved.

- Responsible for efficient operations, customer service and marketing for all retail banking products. Develop alternative channels for CASA business sourcing.

- Proactively seeks solutions that benefit the customer and the bank. People Management Manpower planning for branch staff and performance appraisal. Improve efficiency and productivity of Staff, Turn-Around-Time, etc. of the Branch.

- Ensure full team is committed and customer focused in their approach.

- Achieve high employee satisfaction and retention of good performers and manage attritions through motivation and job satisfaction.

- Identify and carry out all actions/ activities related to business growth.

- Train the Branch staff at periodic intervals in new products, features and competition.

- Assist in devising and implementing a customer acquisition and retention programme.

- Compliance & Risk Responsibilities Adhere to regulatory compliance and bank's policies and procedures, bank's code of conduct and ensure to comply all.

- Taking the responsibility of bank's information - No third party info disclosure, verbal, written, soft copy, mail any way. Address critical issues and potential conflicts in a candid and timely manner.

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