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Talent Acquisition at Box8
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Box8 - Manager - Retention Marketing (1-3 yrs)
Job Description :
We are looking for a Retention Marketing Manager with 1+ years of relevant experience in an agency or a direct-to-consumer brand.
Responsibilities :
- Owning the repurchase rate, retention rate & lifetime value metrics.
- Executing engagement campaigns (SMS, Push Notifications, In-App Engagements).
- Identifying cohorts that are likely to churn, cohorts that are interested in a specific product category, etc. and finding ways to engage with them in a meaningful way.
- Deep collaboration with design, content, analytics and business functions for running and monitoring the campaign performance.
- Building post-purchase journeys on sms/Whatsapp & advertising channels.
- Developing a deep understanding of our existing users and finding ways to engage including conducting primary research.
- Working with the creative team on creating templates and required marketing creatives.
- Liaise with product, tech and business to identify avenues of execution efficienciesSkills &
Requirements :
- 1+ years of experience in a similar role.
- Prior experience with marketing automation platforms like Clevertap, MoEngage, etc.
- Analytical & problem-solving skills.
- Ability to empathise and to understand user pain points.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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