BOX8 - Brand Manager - IIMs/MICA/SIMC/ XIC (0-2 yrs)

Been secretly (or openly) proud of your creative & strategic aptitude? Are you in love with food & building brands of the future? Swipe right. It's a Match!

Who are we :

The Indian Food service market being largely unorganised with a few traditional global QSRs like McDonalds & Dominos, we are disrupting the traditionally led industry. An industry that remains unaltered even in this age of Tech-first companies swooping over the world of business.

- Here we are: the only full-stack, home-grown, tech first QSR specialising in delivering Desi food at BOX8 & Pizzas at MOJO Pizza. We have been serving over 60,000 meals everyday putting both brands together.

- 120+ stores, 3 brands & more on the way, in 4 cities (Mumbai, Pune, Bangalore & Gurgaon), we are to expand to 500+ stores in 8 cities.

- We have grown aggressively (10X) in a tough to operate industry (and we are profitable!!!).

- We have an army of curated talent from IITs/IIMs with previous work experience in top investment banks, consulting firms & product companies. On a side note, absolutely no one from our leadership team has left us in the last 4 years.

Why is this worth your drive :

The Brand Marketing team drives the company vision, alters customer perception that nurtures the company's present and future. What are we expecting? Creating something from scratch, pushing for a meaningful change that really happens and raising your own national brands. Creating brands that will be straight off launching with 120+ stores each & 3Mn+ user-base.

If you're the one, we know you- re feeling the drive to dive into this pool of challenges. Hop on to join us in the creation of multiple home-grown giants in the food space.

Here's what Steve Jobs said to Sculley (Ex-CEO Pepsi): "Do you want to sell sugar water for the rest of your life? Or do you want to come with me and change the world?".

Guess what Sculley did next? Quit being a guardian, when you can create better solutions to make the real dent yourself.

What are we looking for :

- Own the Brand voice & strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term.

- Shape the core brand strategy and collaborate with internal & external stakeholders and bring to life Brand Campaigns through content, high-touch events, partnerships, scaled communication campaigns through 360 degree media channels including both ATL & BTL activations.

- Creative & strategic alignment is necessary: You should be able to marry creativity & functionality at the inception of brand marketing ideas.

- Experience in media planning, media buying, coordination with agencies is a plus.

- Act as the strategic lead & manage team's overall direction and development.

- Use compelling and comprehensive data to measure campaign performance and drive innovation.

- Direct experience in campaign management/ Brand strategy is necessary. Experience of working with teams is a plus.

Qualification :

- We are looking for graduates from Tier 1 B-schools (IIMs/MICA/SIMC/ XIC and similar institutes). 

- 0-2 years- experience in the role in Brand Marketing. If you feel you haven't been to one of these colleges but have relevant experience & strongly resonate with each of these pointers, take a chance: Apply!

Compensation :

We believe with great work, comes generous compensation! Salaries at par with industry standards with a high-growth work environment beyond industry standards.

Obviously, there are other perks including competent young peers, employee discounts, and of course - free food-tasting sessions.

Position :

You will directly be reporting to the team head and actively engaging with founders. We are looking for activated individuals & who want to take charge.

If you think you are a fit & more for the above role. If you want to be doing something meaningful that can put a real dent on the universe. Apply today!

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