Bookxpert - Chief Marketing Officer

About us:

We are a Government of India recognized Bootstrapped Startup in the field of Accounting with HQ in Guntur functioning with an ambitious plan of Pan-India expansion.

We aim to empower SMEs by:

1. Giving Powerful MIS which is instantly accessible with help of our Advanced Technologies for decision making and protection from Unwarranted Cash Flows.

2. Providing Relief from Inaccurate Compliances by our Day-to-Day Systemic Accounting Practices and Tools.

- Within a Span of 2 Years, we have established our Brand Presence across 20+ types of Industries/businesses covering the Entire AP & Telangana States, and we have recently started our Operations in Karnataka too as part of the Pan-India Expansion goal.

- We are currently looking for an Agile & Accountable Marketing Maverick who can join our company to fulfill their aspirations of becoming a Brand themselves in the field of Marketing and be a Torchbearer in this Organization in order to assist us to attract customers from any Location/Language.

Essential Functions:

- Plan, Execute, and Review a Cohesive and Comprehensive Marketing Plan to meet Companies Current & Long Term Goals/Needs as well as Customer (Business Owners and Auditors) Requirements & Expectations.

- Planning, implementing and overseeing all marketing and advertising campaigns & events.

- Cultivate Relationships with Business Owners and Auditors. Inform their Suggestions/Feedback to Operations Team for Service/Delivery Improvements.

- Collaborate with Sales and Operations teams to drive innovative customer Acquisition, Loyalty, and Retention practices.

- Prepare and Monitor KPIs, Marketing budgets to assess Marketing Channels and Campaign Performance on Parameters like Positioning, Awareness, Recalls, Conversions, Referrals, etc. from the company's Perspective. Make changes wherever necessary to achieve Maximum ROI.

- Build, manage and mentor a high-performing marketing and negotiation team.

Required Qualifications:

- Post-Graduation from IIMs/Tier-1 MBA Institutes.

- Experience in Handling a Team of a Minimum of 10 Sales stars.

- Prior experience of co-founding startups/ working in early-stage start-ups is an Added Advantage.

What we offer:

- Opportunity to empower SMEs and Nurture their Growth with the help of our services.

- Opportunity to grow a Brand from starting stages to being omnipresent in the Market using Out of Box Marketing Techniques.