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23/06 Kalpana
Assistant Manager - HR at Boodmo

Views:129 Applications:14 Rec. Actions:Recruiter Actions:7

boodmo - Marketing Automation Specialist (2-4 yrs)

Gurgaon/Gurugram Job Code: 1115334

Essential Job Functions :

- Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software;

- Understand and evaluate campaign metrics and distribute campaign performance to the marketing team;

- Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously;

- Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards;

- Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements;

- Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth;

- Preparing accurate reports on our marketing campaign's overall performance;

- Coordinating with advertising and media experts/agencies to improve marketing results;

- Identifying the latest trends and technologies affecting our industry;

- Evaluating important metrics that affect our website traffic, service quotas, and target audience;

- Working with the team to brainstorm new and innovative growth strategies;

- Overseeing and managing all contests, giveaways, and other digital projects across.

Desired Position Qualifications :

- MBA/ PGDM (Marketing)

- 2-3 years of experience in Digital Marketing, Marketing Analytics, Marketing Automation

- Experience with Clever tap/ any other automation tool is a must

- Client facing individuals from marketing agencies will be preferred

Women-friendly workplace:

Maternity and Paternity Benefits

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