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TA Partner at Blume Global Inc
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Blume Global - Marketing Campaign Specialist (3-10 yrs)
Responsibilities:
- Build global engagement and re-engagement programs as defined by the leadership.
- Measure and adjust campaigns including tracking KPIs and performing A/B tests
- Develop targeted lists based on vertical messaging.
- Execute engagement and email campaigns.
- Create and share engagement reports per campaign and across campaigns.
Required Qualifications:
- Bachelor's degree
- 5+ years marketing experience
- 4 years Marketo and Salesforce experience with familiarity of how the two work together
- Extensive, hands on Marketo experience building programs, smart lists, flows and general best practices.
- Tenacious desire to optimize campaign effectiveness and adjust for success (A/B tests, CTR, conversions)
- 2 years building and maintaining triggered programs in Marketo
- Experience building smart lists and campaigns.
- Integration knowledge on how to collect and measure data from social sites and events.
- Familiarity with both single campaign (events, announcements) and nurture campaigns
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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