Blue Tokai Coffee Roasters - Specialist - Content & Social Media

Job Description : 

- We're looking for a highly motivated, creative individual with experience and a passion for connecting with current and future customers. Our ideal candidate is buzzing with ideas, keen to collaborate and create.

- The Content and Social Media Specialist will report to the Content Manager and work closely with the larger marketing team to develop innovative and engaging content.

Responsibilities :

- Create, curate, and manage all published content (images, video, written and audio).

- Monitor, listen and respond to our consumers while building an engaging online community.

- Develop and expand community and/or influencer outreach efforts.

- Oversee design for social media collateral.

- Design, create and manage promotions and social ad campaigns, integrating with the organisation's overall marketing campaign plan.

- Monitor online reviews and respond to each review timely and with care.

- Analyze key metrics and tweak strategy as needed.

- Compile reports for management showing results (ROI).

Requirements :

- 2-3 years of experience in Social Media Management.

- Hands on experience in content management.

- Excellent copywriting skills.

- Ability to deliver creative content (text, image and video).

- Knowledge of SEO, keyword research and Google Analytics.

- Familiarity with web design.

- Excellent communication skills.

- Analytical and multitasking skills.

ABOUT BLUE TOKAI COFFEE ROASTERS : 

www.bluetokaicoffee.com

We are India's largest specialty-focused coffee company, with coffee roasteries in New Delhi and Mumbai and a growing network of cafes. All of our coffees are sourced from leading growers across the country, and traceability and long-term relationships with our farms are integral to what we do. We are focused on sourcing, roasting, brewing the best beans India has to offer.