Job Description

- Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

- Create and implement PR plans and strategies in international publication outreach

- Develop and conduct an integrated strategic communications meeting to advance brand's identity and broaden awareness of the products.

- Serve as primary contact for all media related queries;

- creating and maintaining international publication lists

- Write press releases, media announcements, speeches and other PR copy

- Prepare presentations for media briefings and other meetings

- Organize and oversee company events such as fairs, open days, seminars, conferences, etc.

- Provide effective crisis management solutions in times of need

- Suggest effective ways of peaceful resolving any internal or external disputes

- Conduct research and analyse public opinion.

- Build and maintain targeted media lists, and nurture relationships with key reporters

- Monitor and analyse the effectiveness of PR campaigns and communicate insights to management

- Responsible for scheduling and executing meetings with international clients

- Responsible for planning, development, and implementation of all of the organization's marketing, communications, and public relations activities.

- Prepare outreach emails and related things.

- Collaborate with external stakeholders including public affairs offices, consumer organizations, and professional societies

- Should be responsible for meeting with the international clients.

- Understanding of Media Buying Concept.

Job Requirement -

- Previous working experience as Public Relations Specialist for at least 4 years

- Bachelor's degree/post-graduation degree;

- Outstanding verbal and written communication skills

- Tech-savvy; proficient in MS Office and Google platforms

- Excellent communication, presentation and leadership skills

- Hands-on experience with a variety of different PR campaigns

- Connection with the us publications will be a plus point

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.