Bisleri - National Sales Head

Position : National Sales Head

Reporting to : Director - Sales & Operations

Relevant experience : min 14 years

Preferred Industry : FMCG

CTC offered : upto 95 Lacs

Job Location : Mumbai

Job Objective :

- Lead business development and sales operations across the country,

- Expand the customer base, maximize sales revenues across product lines and drive higher margins

Key Responsibilities :

Strategy Development & Business Planning

- Participate in development of business strategy for Bisleri and cascade it to annual and quarterly plans for the Sales vertical focusing on revenue, volume, market share, pricing and expenditure

- Develop the sales and distribution strategy for developing the Sales vertical

- Scan the market for potential new avenues to generate revenue from untapped accounts/market

Financial Management : 

- Develop the annual budget for the Sales function; monitor adherence to the same

- Develop a framework to ensure standard credit limits for distributors

- Monitor timely payments and settlements for all high volume deals and set up mechanisms to ensure that there is no blockage

- Monitor performance against sales targets on a regular basis; take proactive action in case of any deviation from targets

- Build sound financial management practices; review all MIS reports and take corrective actions in case of variations

Sales Planning & Operations

- Deploy the Sales strategy including effective segmentation, competitive pricing and effective marketing

- Lead finalization of contracts and prices for the National Corporate Accounts & Modern Trade Accounts with inputs from Director - Sales & Operations

- Coordinate with Regional SCM teams to ensure supply of goods based on bulk orders by coordinating with concerned Regional SCM teams

- Optimize inventory of finished goods by streamlining stock flow from depots to various dispatch points for retail chains and other bulk buyers

- Contribute towards accurate demand forecasting

- Build the required administrative and infrastructural support for servicing

- Monitor performance of outlets / accounts on a regular basis and take corrective action in case of any deviations

BTL Marketing

- Drive BTL Marketing including :

a. Design, creation and deployment of Sales Generating Assets jointly with the Marketing and Sales & Operations team

b. Development of merchandising guidelines for Modern Trade accounts

c. Design, roll-out and ROI analysis of Trade Marketing schemes

- Provide inputs to the Marketing team for all digital marketing initiatives

Operational Excellence

- Plan and roll-out initiatives focusing on Sales Enablement such as Sales Force Automation etc.

People Management

- Finalize the annual manpower plan and budget of the function in consultation with Director - Sales & Operations

- Develop the capabilities to take on higher responsibilities while performing the given/in-charge responsibilities at various levels within the functions

- Ensure adequate training of team to meet the requirements of the role and be able to handle market dynamics.