Bira 91 - Senior Manager - Trade Marketing

- Primary objective of this role is to maximize sales, distribution, visibility and display objectives of Bira91 in their respective divisions/region.

- Also organizing the necessary infra and resources, identification of channel wise opportunities and business drivers, creation of trade marketing plans within assigned budgets, monitoring trade spends to achieve business objectives of the region.

Job Description :

- Achievement of volume/value targets by Month/QTR/year for total division

- Develop and execute Trade Marketing initiatives in coordination with NTMM, Marketing and Cluster /Divisional Head.

- Distribution and display leadership support to Divisional team.

- Energize Field Force through innovative and exciting incentive plans that will make them stretch for challenging goals and exploiting the market potential.

- Execute display and merchandising guidelines in EVERY channel; develop display aids, and local vendors in region.

- Facilitate deliver of targeted training for front line sales team in all the channel in coordination with Div. Heads and CMs.

- Manage TM budgets at region.

- Pilot test key in-market initiatives analyze results and make recommendations.

- Coordinate with Beacon, Field sales, SC on central/regional/account specific trade promos with budget controls

- Secure key sales information from field sales and present business analytics and findings thru planned reviews to Divisional Head/NTMM on monthly basis.

- Analyze data to gauge effectiveness of key activities and promos through a pre-agreed control panel and use the analysis to fine tune future activities

- Demonstrate strategic leadership, customer orientation, company values, ethics and pride through exemplary behavior