- Drive execution of Collaborative Demand Planning process at cluster/depot/account level to maximize customer service

- Create statistical forecast for short, mid and long term. Facilitate generation and dynamic review of consensual sales forecast by ensuring participation from Division Sales Managers and all other key stakeholders

- Engage with other functions to enable the use of external data into the Demand Planning process (e.g. Point of Sale, Consumption, Customer Inventory, Industry trends etc.)

- Define inventory norms for each demand node, minimize stock-out situations

- Responsible for reduction of slow-moving inventory & follow up with brand / sales for timely liquidation

- Collaborate & provide continuous feedback to Supply Planning team on dynamic changes in demand, promotion plans, trade incentives etc. to enable change in supply plan

- Lead the S&OP Process & ensure 100% adherence to the process

- Implement new processes and systems tools related to demand planning

- Improve sales efficiency by improving forecasting capability through analysis, continuous monitoring and providing feedback to the stakeholders

- Challenge assumptions and enhance the demand planning process

- Prepare MIS for weekly and monthly meeting with Supply, Sales and Marketing team

- Drive the complexity reduction & SKU Rationalization agenda

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