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DGM - HR at B9 Beverages Pvt Ltd.
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Bira 91 - Digital Media & Communication Lead (7-9 yrs)
- This role will be responsible for leading the company's digital & content strategy for the portfolio of brands to drive consumer recruitment and engagement.
- He/she will design a digital content strategy across social, digital, PR and campaign media and closely monitor creative output, traffic metrics and actual outcomes as it results in sales.
- The role will have a strong emphasis on research and staying on top of industry news and trends turning them into meaningful and relevant discussions with the team.
- He/she will be expected to be highly collaborative with brand & event managers and with external agencies to convey a unique brand voice for each brand and authentic content.
- The incumbent will also be responsible for aligning these initiatives to campaign & innovation calendars and developing a cohesive content production powerhouse between brand activation, content and media managers.
QUALIFICATION AND SKILL SET:
- 6-7 Years of experience in integrated media
- Post Graduate in Management from Premier Institute
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