Biological E - Manager - Brand/Product Management

- Own and manage the brand/brand portfolio

- Define the brand strategy to meet the growth and market share objectives

- Create brand plans and drive integrated marketing communication based on the plan

- Partner with the sales leads in achieving the yearly growth, PCPM and market share targets

- Program manage the implementation of marketing strategies in the field

- Work closely with the field force to assess the response to promotional campaigns that were implemented.

- Analyse market data and fine tune the marketing strategies accordingly

- Develop customer relationships, analyse customer behaviour and align the branding strategy to the customer needs

- Train the field force in implementing the marketing strategies in the field

- Work with external partners including market research partners, branding partners to implement the strategy identified

- Define and implement digital engagement models with customers and other stakeholders

- Drive strategic initiatives (business process improvements, new product introduction, product lifecycle management)

KNOWLEDGE, SKILLS & COMPETENCIES REQUIRED:

- B Sc/ B.Pharm + MBA

- Experience into Product Management

- Ability to work with cross-functional stakeholders

- Ability to drive data driven decisions

- Proficiency in MS Excel, MS Powerpoint