Chat

iimjobs

jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting
17/05 Sonakshi Nathani
CEO at Bikayi

Views:150 Applications:53 Rec. Actions:Recruiter Actions:23

Bikayi - Specialist - Marketing (5-11 yrs)

Any Location Job Code: 925920

I) Marketing Campaign Management

1. Creating and scheduling standalone campaigns with a clear focus on devising strategies to drive traffic for Bikayi App (https://bit.ly/bikayiapp).

2. Working with customer support teams to gather learnings about how internal tools are managed, maintained and continue to build use cases that build efficiencies in developing operational excellence.

3. Optimizing content campaigns, messaging and navigation through frequent testing and data analysis, documenting the results and sharing best practices

4. Analyzing data to identify customer segmentation strategies

5. Craft, execute and build playbooks to build marketing automation use cases

6. Contributing to the development and testing of new tool features

7. Identify areas of Personal Notifications for different customer segments.

II) Cross-functional execution

a. Creative intake: Work with the creative team to source marketing creatives, plan channel intake and initiate adapts.

b. Consumer Segmentation: Work with Business Intelligence team to understand customer cohorts, create basic queries and maintain the segments post creation

c. Collaborate with customer support team to understand the consumer changing needs and update the campaigns accordingly.

d. Work with Engineering team to automate marketing usecases.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
  • Apply
  • Assess Yourself
  • Save
  • Insights
  • Follow-up
Something suspicious? Report this job posting.