Bikayi - Director - Digital Marketing & Automation

I) Marketing Campaign Management

1. Creating and scheduling standalone campaigns with a clear focus on devising strategies to drive traffic for Bikayi App (https://bit.ly/bikayiapp).

2. Working with customer support teams to gather learnings about how internal tools are managed, maintained and continue to build use cases that build efficiencies in developing operational excellence.

3. Optimizing content campaigns, messaging and navigation through frequent testing and data analysis, documenting the results and sharing best practices

4. Analyzing data to identify customer segmentation strategies

5. Craft, execute and build playbooks to build marketing automation use cases

6. Contributing to the development and testing of new tool features

7. Identify areas of Personal Notifications for different customer segments.

II) Cross-functional execution

a. Creative intake: Work with the creative team to source marketing creatives, plan channel intake and initiate adapts.

b. Consumer Segmentation: Work with Business Intelligence team to understand customer cohorts, create basic queries and maintain the segments post creation

c. Collaborate with customer support team to understand the consumer changing needs and update the campaigns accordingly.

d. Work with Engineering team to automate marketing usecases.