Bijnis - Performance Marketing Manager

Position: Performance Marketing Manager

Experience: 3 to 5 Years

Location: Mohan Estate, South Delhi

CTC: As per Industry Norms

About bijnis- https://www.bijnis.com/

bijnis (Previously known as ShoeKonnect) was founded in the year 2015 with an entrepreneurial vision to bring a digital change in the B2B landscape of India. Now, with a team of 1500+ people, bijnis is working towards transforming and digitizing the way manufacturing works in the unorganized Industries like Footwear, Apparel etc.

Job Description:

As a Performance Marketing Manager, you will create, execute, and manage paid acquisition & Retention campaigns for New, Repeat & Dormant/Churn Buyers. You will be responsible for analysing data to pull insights and inform decisions across all campaigns channels to boost growth.

Roles and Responsibilities

- Build and manage acquisition & retention campaigns across various channels including social, SEM, and display to drive revenue and increase ROI.

- Analyze and optimize campaign performance based on data-driven insights, user insights and strategy using quantitative analysis.

- Identify marketing performance issues and pinpoint the root cause analysis with the help of analytical tools like segment, google analytics, clevertap etc.

- Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).

- Understand new and relevant KPI metrics requirements for performance management and optimization purposes.

- Work with creative team to test strategies and innovation.

- Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.

Qualifications

- Previous work experience in a quantitative marketing role managing strategy and execution on social, search, or other performance-oriented channels.

- In-platform execution experience setting up campaigns in Facebook ads manager, Google Ads, and Google AdWords.

- Deep understanding of data or data modelling and able to objectively identify insights for sharing with stakeholders.

- Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized.

- Proven track record of building and scaling acquisition & retention campaigns with a strong focus on ROI.

- Outstanding presentation skills.

- Excellent written and verbal communication skills.

- Strong project management skills.

- Critical thinker and creative.