Essential skills required:

- Bachelor's degree in Marketing, Communications, or a related field (Master's preferred).

- Proven experience (2+ years) in social media management, with demonstrated success in developing and executing effective strategies.

- Strong understanding of various social media platforms, their algorithms, and best practices.

- Proficiency in using social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms (e.g., Google Analytics, social media insights).

- Excellent written and verbal communication skills, along with exceptional copywriting and editing abilities.

- Creative mindset with an eye for visual aesthetics and storytelling.

- Analytical thinking and data-driven decision-making abilities.

- Strong leadership and team management skills.

- Ability to adapt to a fast-paced and dynamic work environment.

- Certifications in social media marketing (e.g., Facebook Blueprint, HubSpot Social Media) are a plus.

About the Role:

Strategy Development and Execution:

- Develop and implement comprehensive social media strategies aligned with overall marketing and business goals.

- Plan and execute social media campaigns, promotions, and initiatives across various platforms

- Monitor and adapt strategies based on industry trends, user behaviour, and platform algorithm changes

- Help in Ideation of monthly on-ground events and covering them on social media

Content Creation and Management:

- Lead the creation, curation, and scheduling of engaging and relevant content for all social media channel

- Collaborate with the creative team to produce visually appealing graphics, videos, and other multimedia content

- Ensure brand consistency and tone of voice across all social media platforms.

- Shoot simple Transition reels for social media (self-shot phone content)

Audience Engagement and Community Management:

- Foster and nurture an active and engaged social media community by responding to comments, messages, and interactions in a timely and personable manner.

- Encourage user-generated content and participation through contests, challenges, and interactive campaigns.

Analytics and Reporting:

- Monitor and analyze key performance metrics (e.g., reach, engagement, conversion rates) to assess the effectiveness of social media efforts.

- Generate regular reports to measure the success of campaigns and provide insights for future optimizations

Team Leadership and Collaboration:

- Foster a collaborative and creative work environment, promoting continuous learning and professional growth.

- Coordinate cross-functional efforts with marketing, communications, and other departments to align social media initiatives with overall business objectives.

Innovation and Industry Trends:

- Stay updated on the latest social media trends, algorithm changes, and emerging platforms to capitalize on new opportunities.

- Explore innovative approaches and technologies to enhance the organization's social media presence and engagement