Assistant Manager - HR at Supermarket Grocery Supplies Pvt. Ltd.
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BigBasket - Category Marketing Analyst (1-3 yrs)
Primarily responsible for growth marketing of the assigned categories which includes the following action areas :
1. Positioning
2. Pricing strategy
3. Competition Benchmarking
4. Communication and promotion
5. Customer acquisition and retention to the category
- Work very closely with the buying team to create and maintain the right range across the country
- Understanding customer behaviour through data mining and market research. Using data insights to drive actions
- Own customer experience jointly with other stakeholders such as buying, operations and product
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