BIC Cello - Brand Manager - Ball Pens & Roller Segment

We at BIC Cello India have an opening for the position of Brand Manager - Ball Pen & Roller Pens based out of Mumbai Location:

Position Details :

Reporting to - Category Manager

Purpose of the Role - To manage the ball pens & rollers portfolio for BIC Cello stationery

Job Description :

1. Category Management -

- Responsible for driving net sales, GP and volume growth for category

- Responsible for range planning (assortment for General Trade & Modern trade),product pricing, mapping the sub-brands / products

- Responsible for reaching targeted profitability of product portfolio

2. Market Share Target -

- Ensuring overall building of product's business and market share to targeted levels in medium & long term (As per the Operating plan)

3. Marketing Mix Deployment & Budgeting -

- Driving growth and contribution of Targeted brands within the portfolio

- Building strong consumer understanding and mapping right products

- Managing Brand Support and Point of sale budget & execution; effectively driving the brand vision within available budgets

- Building strong Traditional and Digital Marketing capabilities

- Leading & managing in house campaigning - key retail branding initiative across channels pan-India

- S&OP: Work with Demand Planning to build accurate forecasts

4. New Product Launch -

- Scheduling and working with sales team to plan execution and tracking of sales; also responsible for success / failure of launch

5. People Management -

- Playing the role of an Influencer across sales and production to ensure timely delivery of the product to the targeted consumers

- Effectively managing agencies that the Organization partners with

- Working with the creative team to manage graphics and packaging

- Working with Market Research for understanding and leveraging the consumer/customer/ shopper psyche

- Providing support to Customer Activation team for various marketing initiatives such as displays, etc.

- Liaising with QC team to keep abreast of customer complaints and market feedback

- Interacting with legal to ensure mandatory / statutory warnings on packaging, as requires

Experience : 4 - 5 yrs (FMCG Industry Experience), Prior Experience in Sales is preferred.

Qualification - Masters Degree with Relevant Experience

HR Team