BI Worldwide - Manager/Senior Manager - Marketing

Introduction :

BI WORLDWIDEs mission is to put our engagement expertise to work for our clients. We understand how to engage employees, channel partners and customers better than anyone else and we have the tools and resources to help our clients tap into that knowledge to drive and sustain measurable results.

Our origins are both humble and ingenious. (We like to think that describes us pretty well). It started with founder Guy Schoenecker discovering innovative ways to provide consumer loyalty programs and incentives to various industries. That idea caught on, big time. It grew into what is now a multinational company serving Global 2000 corporations in over 125 countries in more than 20 languages.

Our U.S. headquarters is located in Minneapolis, Minnesota. We have more than 25 sales offices throughout the U.S. and headquarters around the world in Australia, Canada, China, India, Latin America, Singapore and the United Kingdom.

BI WORLDWIDE INDIA :

In India, we are headquartered in Bengaluru, Karnataka with other offices in Chennai, Delhi and Mumbai. In Chennai, we have a fully equipped infrastructure to develop and deploy advanced technology solutions for our engagement, rewards and loyalty programs. With over 220+ associates and 40+ clients including marquee names such as Genpact, Hewlett Packard, Zensar Technologies, IBM, Shell, Dalmia Cements, Tata Motors, Saint Gobain, Coke India, HCCB, 3M, Bosch and other blue-chip companies, BIW India has established itself as a premium service provider and achieved a No 1 ranking in the employee recognition marketplace within a short span of time.

What makes us different?

How did we get to be the worlds leading expert on engagement? Experience is part of it but it also stems from our unique approach. We design and deliver innovative solutions grounded in the science of behavioral economics.

In other words, we look at how thought and emotion combine to drive decisions and behavior. We don't have to guess what might motivate teams or customers; we actually use research and data to figure out what will motivate them. Then we act on it.

Where are we headed?

Theres no modest way of saying this. In a span of 10 years, BI Worldwide has gone from being a new entrant in the Indian market to a leader in employee recognition; a preferred agency for channel incentive programs; and the most profitable enterprise in the industry. The growth has been marked by innovations that have driven scale with efficiency, differentiated product features, solutions methodology rooted in design thinking and behavioral science, and deep collaboration with academics and practitioners alike, both in India and abroad.

If the accomplishments in the first decade are anything to go by, one can only imagine the nature and scale of our ambition for the next level. Well detail them out as Themes, rather than a blueprint.

- A resilient organization : While 2020 has been a period of unprecedented challenges and change, individual leadership, fortitude, and perseverance has come to the surface in an equally unprecedented way. We believe it is imperative to convert this strength into a fundamental organizational character that it will measure itself on internally, and be regarded and respected for externally

- A truly Great Place to Work : Far beyond a survey; far beyond an annual evaluation; far beyond a tick mark; and into the very blood stream of the enterprise. This is not about a single point in time it is the ability of the organization to build a framework that not only attracts the best talent, instead designed to help each of them experience purpose and fulfilment during their tenure with us. It never hurts to gain a certification every now and then and we did so this year by being recognized as a Great Place to Work by the GTPW Institute! It has further validated the focus on culture and building a healthy work-ecosystem.

- A customer-centric organization: We believe that an organization can achieve true customer centricity only if it has genuine intent supported by a sharp execution plan. It assumes the organizations capability to change and adapt its methods, without changing its goals. We want to become the kind of organization that is held as a role-model not just among its peers, but across organizations globally

- Community focused : We believe that the true purpose of an organization is not only to make profit for the shareholders but to be a meaningful contributor to the well-being of all stakeholders.

- Through our CSR initiatives, we want to make a deep and enduring impact effecting a positive change to various stakeholders in our business and community.

What youll love about us?

For starters, we take these things to heart: Work hard, play hard, celebrate. Make work meaningful. Magnify successes.

True to our EVP of Grow & have fun in a culture of innovation and trust, some initiatives we offer all our Associates

Benefits :

Flexpay (option of configuring your own compensation structure to optimize tax liability), Flextime (flexibility to chose your work timing), Flexplace (1 day per week WFH to ensure work-life balance), Profit sharing (a fair share of the profits paid back to employees, subject to the organization/division meeting its profitability targets, Insurance Benefits taken care by the company GHI (5L per family covering Associate, spouse, up to 2 children and parents (on co-pay model)), GPA Personal Accident coverage, Covid Benefits (3L per person covering Associate, spouse and up to 2 children) towards hospitalization/ home quarantine; wellness initiatives covering physical, mental and financial wellness, EAP support, etc.

Values driven culture the BIWay Alignment of organizational values to a behavior driven approach the BIWay - Be Inclusive, Inspire and Innovate, Way (Excel & Evolve).

Being in the Business of Inspiration ourselves, we understand the need for our own Associates to be engaged and motivated, more than anyone else. To this, we offer :

- The Other Side, a month long festivity driven by the Associates, for the Associates, showing our culture of engagement, apart from the regulars Townhall, Pulse Checks, Focus Group Discussions, Skip level meetings

- Effective use of our recognition framework based on the principles of Behavioral Science, to drive the culture of recognition

- Individual goal alignment to the organization/divisional strategy to drive the culture of performance

- Certifications and use of our proprietary learning platform - Brainier to drive the culture of learning

Manager/Sr. Manager Integrated Marketing (B2B/SaaS/MarTech) :

- Manager/Sr. Manager Integrated Marketing will be responsible for brand, product & customer marketing activities by implementing traditional and contemporary strategies including content, direct, digital, social, PR and events marketing.

- As a data-driven marketer, you will leverage marketing insights dashboards daily to surface opportunities, drive marketing planning decisions with local stakeholders and lead connected sales and marketing discussions with Sales teams.

- The role requires an understanding of the sales organizations priorities and key focus areas like account based sales & marketing.

- You work with business leaders across the company to advise on marketing strategy leveraging and scaling India go-to-market approaches and centralized demand generation plans.

- At the same time, you need to have hands-on experience in managing online ad campaigns, sales and marketing CRM, eMail marketing platforms, and other Martech tools.

Key Skill Sets :

- Communication - Brand & External

- Customer Marketing & Events On-ground & Virtual

- Digital/Online Marketing Performance Campaigns, Social Media

- Email Marketing Brand and Product Campaigns

- Martech SFDC, Pardot, GA, Sales Navigator

- Lead Generation -Outbound & Inbound

Roles & Responsibilities :

- End-to-end brand management, lead generation, thought leadership positioning, online marketing including social media management, SEO, SEM, sales collaterals and industry events management

- Identify key business target segments, develop & manage database for direct marketing initiatives, develop sales & marketing collaterals for pre-sales support and market awareness

- Support sales and business teams with regular product and solutions updates, presentations, collaterals, market, and competitive landscape information

- Develop and deliver marketing plan aligned with overall strategic organizational goals & objectives in conjunction with Marketing Head.

- Responsible for Monthly, Quarterly, and Yearly marketing budget & reviews

- Manage social media, creative, PR agencies, freelancers, third-party vendors for events and marketing campaigns

- Implement client satisfaction surveys, client relationship program together with client-facing teams

- Manage creative planning and execution for all inbound and outbound campaigns taking creative briefs, working with the creative team, and managing creative services process end to end

- Working knowledge of marketing automation such as SFDC, Pardot, Campaign Monitor, Bombora, Google Analytics.

- Manage creative planning and execution for all inbound and outbound campaigns taking creative briefs, working with the creative team and managing creative services process end to end

- Working knowledge of marketing automation such SFDC, Pardot, Campaign Monitor, Bombora, Google Analytics.

Profile Requirements :

- Minimum 5 to 7 years of experience in B2B Marketing/ Direct & Digital Marketing/Client Marketing with thorough knowledge of marketing automation & analytical tools SFDC, Pardot, Campaign Monitor, LI Sales Navigator, GA, etc.

- Proven track record of developing and implementing result-oriented marketing and brand campaigns for B2B segment

- Must be inspired by digital marketing execution, embrace Marketing Automation concepts, and be obsessed with delivering a compelling customer experience through relevant, connected customer engagement.

- Able to work independently and with limited supervision, highly self-motivated, and able to effectively manage various competing priorities

- Strong project and time management skills required

- Strong interface/stakeholder management skills and proven ability to work with influence and manage diverse teams outside the line as well

- Preferably MBA, PG in Marketing, Advertising, and Communication

- Most importantly, a Cool attitude towards work and life in genera