Bharat Media Group - Lead - Marketing & Strategy - OOH Advertising

Lead- Marketing & Strategy, OOH Solutions

Roles & Responsibilities:

- Responsible for researching, developing, and communicating strategic marketing plans to meet the company's goals.

- Optimize marketing efforts for company and client campaigns, and collaborate with multifunctional teams to execute them.

- Align marketing efforts with overall business strategies(OOH Vertical)

- Responsible for setting objectives to create profitable and concerted marketing strategies for the company and its clients.

- Leveraging industry knowledge to provide key insights and strategic recommendations for a client's Below the Line marketing thrust

- Helps shape the brand positioning and narrative while targeting the proper audience

- Analyzes sales and marketing key performance indicators

- Ensures marketing strategies align with overall business strategy

- Multi Category brands understanding will be an added advantage

Desired Candidate Profile:

- Bachelor's degree in Marketing, Communications, or related field

- Minimum 6 years of experience as a marketing strategist, marketing manager, or similar role in OOH Industry

- Experience in Out of Home (OOH) will be highly preferred.

- Creative thinker and data-driven

- Proven track record of project management and strong attention to detail

- Excellent communication skills, both verbal and written

- Great leadership skills

Locations: Mumbai or Bengaluru