Talent Acquisition Role at Bhanzu
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Bhanzu - Manager - Performance Marketing (2-9 yrs)
Performance Marketing Manager
Location - HSR Layout , Bangalore (Monday - Saturday)
Role - Performance Marketing Associate
Responsibilities:
- Work on the creation, execution, and maintenance of PPC Ads campaigns in Google ads.
- Generate qualified leads according to the provided targets
- Proficiency in Keywords research and keywords competition Analysis
- Knowledge of Analytic tools like Google Analytics, Appsflyer, etc.
- Conduct A/B testing for social media and various ad campaigns
- Manage and report on budget planning/performance of ad campaigns
- Work on calculating and reporting on matters related to ad ROI, CPL, and similar parameters related to the ad campaigns
- Perform and report on ad quality analysis
- Create a campaign expense sheet on a timely basis
- Work on implementing automation techniques on emerging trends
- Execute the strategies for the formation and placement of various lead magnets on various websites and social media channels
- Create, design, execute, monitor, and analyze successful email marketing campaigns
- Execute message campaigns through automation tools
- Monitor, respond and engage with the online community daily
Qualifications:
- Minimum 2+ years of experience in Digital/Social Media at an agency/brand.
- A Bachelor's/PG degree is a must
- Should be ready to work from the office in Bangalore from Monday to Saturday.
- Should be good with the basics of Excel
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