BeyondSkool - Content Strategy Lead - Marketing

- With CEO and CGO, develop the complete Content Strategy - Marketing for the organization

- Plan the content buckets

- Work with your own team and strategize content flow and media distribution across Social Media, YouTube, and other Digital + Physical platforms

- Performing exhaustive research to gain in-depth knowledge of all customer personas

- Performing extensive research and analysis on consumer thoughts and trends

- Creating specifications and content appropriate for the brand's customer personas

- Strategizing content pillars and sub pillars

- Tracking and calculating content ROI

- Developing content governance guidelines for tone, style, and voice of all content, and ensuring they are followed

- Ensuring that content strategy meets business objectives

- Strategizing and improving content delivery and promotion

- Analyzing content marketing strategy to evaluate whether it's working or not.