11/04 HR
Human Resource at Bewakoof.com

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Bewakoof.com - Manager/Senior Manager - Performance Marketing/Digital Marketing (3-5 yrs) Premium

Mumbai Job Code: 685552


As the brand's Digital Marketing Manager, you will be leading and managing all aspects of our digital marketing operations. This role provides you an opportunity to work with a team having an experience of 7 years in the digital space & leverage your skills in paid marketing. Your duties will include planning, implementing, and monitoring our digital marketing campaigns across all digital networks. This role expects a performance driven approach in digital channels (existing & upcoming) & driving customer acquisition & retention with optimum ROI by understanding the current Indian consumer's behavior.

Key Responsibilities:

- Lead the efforts of digital marketing and CRM : customer acquisition and retention, Performance marketing of all digital channels.

- Manage and ensure performance effectively towards goals 

- Should have in-depth knowledge of running Search Ads, Display, PLAs, Video/Youtube ads and Facebook Ads Plan, measure and report performance of all digital marketing campaigns, and assess against goals (ROI and OKRs).

- Develop strategies for building and retaining mobile app users.

- Constantly unearthing new opportunities for growth leveraging the power of digital/social mediums.

About Bewakoof:

Founded 7 years ago, Bewakoof is one of the largest Youth Fashion Brands in India. Started by 2 IIT Bombay alumni, it's one of the fastest growing consumer brands in the country. The company has a revenue run-rate of 250crs, growing more than 100% Y-O-Y, and has managed to be the sole profitable player in the online shopping space in India.

Serving 30,000 products daily, Bewakoof has sold over 1crore products till date, with a team-strength of 250 employees and a 1000-people workforce across manufacturing and warehousing. We plan to grow 10x in the next 4 years with a vision to create India's largest Youth Fashion Brand, and this is your chance to be a part of our exciting journey!

Digital Marketing at Bewakoof:

With a team of 15 driven marketers, we are counted amongst the top 100 advertisers of the country across most major digital advertising platforms, including Facebook & Google. Bewakoof simultaneously generates some of the best social media content in the industry, with over 4.6 million followers on Facebook, and 656K followers on Instagram.

Efficient and innovative marketing strategies have allowed us to have the lowest-in-industry costs of ustomer acquisition, with a drop in the Marketing spend over revenue from 14% in 2017 to 8.5% 2019 while doubling the number of visitors. Come be part of the industry's most exciting marketing team.


- Minimum 3 years of experience in digital marketing.

- Successful experience managing a lean team and/or advertising agencies.

- Proven track record in paid digital advertisements.

- Excellent with numbers & love for analytics.

- Good communication skills to handle in-house (inter-team) & outsourced marketing services.

- Up-to-date with the latest trends and best practices in online marketing and measurement.


- Profound experience or knowledge in the retail/e-commerce industry

- Graduation/post-graduation in any field related to marketing/sales

Women-friendly workplace:

Maternity and Paternity Benefits

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