11/04 HR
Human Resource at Bewakoof.com

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Bewakoof.com - Brand Manager/Senior Brand Manager/Team Member - Branding (6-9 yrs) Premium

Mumbai Job Code: 685579

Team Member - Branding (Brand Manager/Senior Brand Manager


This role provides you with an opportunity of adapting a brand strategy for the company's target market and allows you to leverage your skills to develop Brand Strategies to build a unique identity for the brand. You will be responsible for shaping a strong vision for the brand with brand imagery and creating unique experiences for the customers.

Key Responsibilities:

- Building a strong brand connect with the target audience through ATL & BTL campaigns and partnership.

- Drive marketing efforts, amplify on ground initiatives & generate buzz for the brand through PR strategies.

- Maintaining consistency in brand image, positioning and communication collaterals across all customer touch-points.

- Competitor analysis along with monitoring brand health and brand share.

- Partner with the sales team to recognize business matrices, dive deep on root causes & address relevant opportunities/weakness through innovative marketing programs.

- Lead all market research for obtaining feedback on various aspects of the brand

- Strategize, plan & execute marketing projects to engage Bewakoof's customers effectively

- Manage creative agencies and collaborate closely as strategic partners.

About Bewakoof:

- Founded 7 years ago, Bewakoof is one of the largest Youth Fashion Brands in India. Started by 2 IIT Bombay alumni, it's one of the fastest growing consumer brands in the country. The company has a revenue run-rate of 250crs, growing more than 100% Y-O-Y, and has managed to be the sole profitable player in the online shopping space in India.

- Serving 30,000 products daily, Bewakoof has sold over 1crore products till date, with a team-strength of 250 employees and a 1000-people workforce across manufacturing and warehousing. We plan to grow 10x in the next 4 years with a vision to create India's largest Youth Fashion Brand, and this is your chance to be a part of our exciting journey!

- Brand Management & Digital Marketing at Bewakoof: With a team of 15 driven marketers, Bewakoof generates some of the best social media content in the industry, with over 4.6 million followers on Facebook, and 656K followers on Instagram. Simultaneously, we are counted amongst the top 100 advertisers of the country across most major digital advertising platforms, including Facebook & Google. Come be part of the industry's most exciting marketing team.


- Minimum 6 years of relevant experience in Brand Management.

- A proven track record of working on brand identity, positioning, brand growth & management

- Good communication skills to handle in-house (inter-team) & outsourced marketing services.


- Graduation/post-graduation in any field related to Marketing/Sales

- Profound knowledge of the retail industry in India

Women-friendly workplace:

Maternity and Paternity Benefits

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