BeatO - Senior Manager - Performance Marketing

Responsibilities

- Plan, design and manage all digital marketing, including SEO/SEM, entire social media (FB, IG, Twitter, Linkedin etc.), and display advertising campaigns

Job Description:Knowledge of Marketplace ads & SEO will be preferred.- Hands on experience on Affiliate, app marketing, programmatic & remarketing (Criteo, inmobi, DV360, Taboola etc.)

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Optimize install campaigns to improve cost per install, installation rates, post install performance.

- Measure App engagement metrics like MAU, DAU, Converting users on a regular basis.

- Identify trends and insights, and optimize spend and performance based on the insights

- Plan, execute and measure experiments and conversion tests

- Collaborate with internal teams to create landing pages and optimize the user experience

- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints

- Instrument conversion points and optimizes user funnels

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

- Managing budgets and financial for digital marketing initiatives for the organization.

Skills Required:

- Deep Experience in AdWords, social media marketing (Facebook, Twitter), affiliate channels and google SEM.

- Hands on experience of using analytics tools like Clevertap, Appsfyler and Google Analytics

- Strong orientation towards data gathering, problem solving, experimenting, and iterating with the results, to arrive at the right solution.

- Customer centric and problem-solving mindset.

- Experience in optimizing landing pages and user funnels

- Experience with A/B and multivariate experiments

- Strong hold on data & numbers.

- Tier 1 pedigree will be preferred.

Immediate joiners will be preferred

Knowledge of Marketplace ads & SEO will be preferred.