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05/11 Nutan Seth
Assistant Manager - Talent Acquisition at Beato

Views:1011 Applications:293 Rec. Actions:Recruiter Actions:213

BeatO - Marketing Role - Brand & Communication (6-10 yrs)

Delhi NCR Job Code: 1176478

STRATEGY - Understand & spearhead the overall Brand Positioning strategies across all channels

RESEARCH

- Deeply engage in consumer research to understand the target audience and develop creative campaigns based on real-user insights

ANALYZE

- Analyse data for ATL & BTL activities, Social media, PR, Partnership campaigns and other brand activities

COLLABORATE

- With tech, digital growth, care transformation & product team to provide creative assets and execute creative communication on relevant platforms

SUPERIOR CREATIVITY

- Drive the creative, social and content team to achieve brand targets

- Effectively communicate the brand proposition through creative assets on different platforms

- Basic Knowledge of design and video software's along with a keen aesthetic eye.

- Staying updated with new design trends, design software's to use for brand communication material

- Guide team to keep brand guidelines and brand playbook fresh and updated at all times

DELIVER BUSINESS OBJECTIVES

- Create communication that drives ROI and engagement.

- Setting Brand KPI's and regularly working on improving them

What You Need To Have

- Good strategic thinking combined with a strong ROI and analytical mindset.

- Passionate about people, culture, brands and storying telling

- Excellent verbal and written English communication skills

- Delivering high quality work while meeting deadlines

- Ability to analyze data related to traffic, conversions

- Comfortable with all forms of content - videos, photoshoots, editing softwares etc.

- Desire to work in a fast-paced start-up environment

Qualification & Experience:

- Minimum 6 years of hands on experience, working on new age brands/ social channels preferably in healthcare/ wellness / advertising/ App based start-ups

- Experience in and understanding of Social Media, Content Marketing, PR, Digital advertising, Influencer marketing

- Masters in Marketing, Branding or equivalent. Additional Certifications will be a plus

- Professional Degree in a relevant field will be a plus

Women-friendly workplace:

Maternity and Paternity Benefits

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