BeatO - Manager - Public Relations/Communication

PR/Communication Manager

Responsibilities:

- Work on the annual PR & Communication plan focusing on responsible areas such as identifying issues and consumer trends, setting up strategic direction, developing initiatives with creativity and building a budget allocation plan.

- Maximize brand and product exposure on media/ social media to increase TOM and support sell-out performance.

- Develop creative messaging strategies to advertise the brand's strategy and create quality PR content such as visuals, digital content, video and brand messages with media, influencers and partners.

- Involvement in all aspects of communication initiatives/objectives with a high standard of initiative, creativity, efficiency and economy.

- Guild, assign and supervise agencies (media, PR, event, production and digital)

- Responsible for planning and implementing integrated-marketing communications programs.

- Monitor marketing/consumer trends and competitor's PR & Communication activities and build relevant counteractions.

- Develop & maintain a relationship with the media fraternity & keep a tab on media movements to provide media and competitive intelligence.

- Determine the most appropriate communication channels and tactics to maximize the impact of campaigns and initiatives.

Preferred qualifications:

- 2+ years of experience in related field

- Prefer B.Tech/BBA+ MBA Background

- Strong critical thinking skills

- Intense attention to detail as well as the ability to see the big picture

- Industries preferred: D2C, FMCG or E-commerce.