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16/07 Nutan Seth
Assistant Manager - Talent Acquisition at Beato

Views:602 Applications:182 Rec. Actions:Recruiter Actions:153

BeatO - Manager - Paid Marketing (3-7 yrs)

Gurgaon/Gurugram Job Code: 1288457

Key Requirements:

- The candidate will have to come up with strategies for running ads across platforms like Google, Facebook, DV360, Affiliate and programmatic ad networks etc.

- They will have to optimally invest across digital platforms and monitor performance of each digital platform; identify and implement opportunities for improvement.

- They will have to develop customer segments at various levels of buying intent and manage campaign accordingly. They will also look at categories sales for driving the digital strategy in-line with the performance metrics like CAC, ACOS, ROAS, conversion %, revenue goals.

- The candidate will have to develop deep partnerships and build joint business plans with platforms, networks, affiliates, OEMs and intermediaries.

- Strong understanding of marketing technology and knowledge of Analytics, Attribution and Planning tools like Google Analytics, AppsFlyer, MixPanel, Adobe Omniture, DV360 etc. is expected.

- The candidate must have working knowledge of SEO and latest practices and hacks.

- The candidate must have a strong marketing and analytical mind-set backed with good problem-solving skills.

- Assess and approach new clients, nurture client relationships and work towards increasing revenue via upselling + cross selling to existing businesses

- Lead the 'response to brief' role and involve other stakeholders as and when required.

- Track competitive activity, build plans to effectively counter it

- Conduct negotiations, oversee and close contracts with brands

- Build relationships across all teams to ensure the required support is obtained to close briefs

- Be in constant touch with the brand owners/clients/representatives and be a liaison between the external and internal teams

Qualifications and Experience Required

- Min 4 years of experience in the same field

- Tier1 Pedigree will be preferred

- B.Tech

- B.Tech + MBA will be Preferred

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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