BeatO - Growth Marketing Manager

Key Results Area :

- Actively manage and implement large scale user acquisition campaigns for app, conversions on msite & website, against established objectives and budgets across multiple segments.

- Focus on growing new users/active users, buyers and maximize the ROI

- Create sustainable and scalable frameworks for managing and optimizing the Growth funnel- AAARRR (Awareness, Acquisition, Activation, Retention, Revenue, Referral)

- Work closely with both internal and external teams/resources to drive business results

- Foster key relationships with media partners, publishers and affiliates

- Collaborate with functional stakeholders of revenue generating channels (data, product, performance, organic, partnerships etc)

- Identify new channels of growth, design experiments to test, develop models, set targets for each channel & ensure the alignment with budget

- Deep data analysis of campaign performance looking into key metrics, identify the largest areas for improvement and implement strategies to capitalize on these opportunity-

- Test and optimize a variety of segments depending on the priority need of the team: Facebook, Instagram, Google, Third party networks etc.

- Candidate must be from Startup or B2C only

Skills Required :

- Detail oriented and well organized with a hard working attitude

- Outstanding oral, written and multi-cultural communication skills

- Self-motivated, revenue driven and passionate

- Strong project management skills and ability to multi-task and be flexible in a fast paced growing environment

- Able to handle a team of high performance individuals

- Strong knowledge of MS Office (Excel, PowerPoint)