BeatO - Brand Manager

Brand Manager

Responsibilities :

- Maintain Brand calendar, budget and deliverables accordingly.

- Analyze brand positioning and consumer insights

- Translate brand elements into plans and go-to-market strategies

- Lead the creative and brand positioning of our products/ brand.

- Conceptualize and execute brand campaigns across all media, both digital and offline

- Lead the social media strategy for the brand and program campaigns across platforms

- Measure and report performance of all marketing campaigns, and assess ROI and KPIs

- Work closely with media planning agencies, production houses and market research companies.

Preferred qualifications :

- 4+ years of experience in related field

- Prefer B. Tech + MBA Background

- Strong critical thinking skills

- Intense attention to detail as well as the ability to see the big picture

- Experience in Brand marketing and GTM strategy

- Industries preferred : D2C, FMCG or E-commerce.