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13/06 Nitin Sabharwal
HR at Beam Global Spirits & Wine India Pvt Ltd

Views:747 Applications:143 Rec. Actions:Recruiter Actions:0

Beam Global Spirits & Wine India - Assistant Manager - Customer Marketing (5-8 yrs)

Lucknow/UP Job Code: 1109888

Assistant Customer Marketing Manager

Location: Lucknow, UP, IN

Purpose of Role:

- Assistant Customer Marketing Manager will be responsible for planning and execution of Marketing and Key Accounts strategies and continue to win in focused cities.

- Will assist the Regional Customer Marketing Manager (RCMM) for initiatives to build brand scores by optimizing the use of allotted budgets.

- Actively Supports Sales Team to execute National and Regional programs, Works and deliver measurable results by working Collaboratively with Both Channels

Key Responsibilities:

- Timely execution of Value-added Packs, Gift with Packs and Key account Activations in relevant outlets as per Brand plan and strategy.

- Organize training sessions for Commercial team and BA's on product knowledge, activation roll- out asset deployment.

- Plan and execute and monitor distribution of POSM stocks across region as per targets, timeliness and territory requirement.

- Ensure all promotional/ activation campaigns are rolled- out in Compliance with company guidelines and local regulations.

- Devising new and attractive promotional strategies and schemes to ensure visibility of Beam Suntory brands in the Key Outlets.

- Execution and Monitoring of Key Tertiary lever plans (CSM/WSM) and ensuring execution as per BSI legal framework.

- Act as a Pivot to ensure alignment & Coordination between the On-field requirement of Sales Team and the Planned promotional Initiative to be rolled out in the territory

Organizational Competencies:

- Entrepreneurial Approach

- Working Closely with Local Teams (Internal & External Customers) to challenge Status Quo

- Creating Innovative Solutions

- Beating the Competition Together

- High Level of Energy and Enthusiasm

- Build Self and Partnerships

Role Specific Competencies:

- Will be responsible for execution of Marketing and Key Accounts strategies and continue to win in focused cities

- Will assist the RCMM for initiatives to build brand scores by optimizing the use of allotted budgets

- Participate in Business review meetings with Local Commercial Team, compile Data and Analyze the leakages and remedy to fix them within BSI framework

- Helping the Commercial team on negotiating closure of Agreement on Visibility/Space.

- Closely Monitor the Market and competitive Landscape and Provide Hands on- field intelligence to RCMM

Qualification & Experience:

- Grad/MBA with 5+ years

- Relevant experience with Customer Marketing role

- Understanding and exposure to SAP

- Preferred Industry from Alco- Bev/FMCG, Media, Hospitality (preferred not mandatory)

- Travel required within City Limits

Women-friendly workplace:

Maternity and Paternity Benefits

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