BCCL - Branch Vertical Head - Response

1. Position Summary : 

Responsible for Ad revenue optimization from the allocated verticals. To stimulate client spends via Innovative and print plus options .To Maintain and update information w.r.t. clients, Advertising volumes and revenues with self and competition.

2. Areas of Responsibility : 

Areas : 

Ad Revenue : 

Ad Revenue optimization for the Allocated Verticals via regular servicing and customized preposition

Client Deals : 

Appropriation of Deals / Proposals /Concepts to the requirement of clients and agencies . This include integrated deals covering Print TV Internet Radio outdoor etc

Team and Co Ordination : 

- Internal Team Meetings /Discussions with NVH /MH on Projections/ Upcoming Initiatives etc

- Ad Tracking - Self and Competition

- Team development - Assigning new clients/ projects and tasks to team members for their enhancement

Operations : 

Backend operations- Ad Placements/ Billing Issues/ MOUs / Feasibility of projects etc.

3. Number of Employees reporting to this position:

Functionally - 3

Administratively - 3

4. Job Size

Financial - 50 - 60 cr across 2 verticals handled

5. Major Challenges : 

Major challenges faced in performing the job

Knowledge / expertise required to solve / overcome them

Challenges :

- Competetion adhoc discounting.

a. Non/ limited availability of data.

b. Migration of clients to other territories/ media .

c. Non /Low performance by team members.

Knowledge/ Skills required :

d. Sales Skill B2B experience, Key Account Mgt - A must.

e. Analytical Skills - To be well versed with data and its usage

f. Relationship Management

g. Solution oriented

6. Decision Making Authority :

Decisions and Recommendations expected from the position

DECISIONS EXPECTED:

- Ad rates /deals

- Media Integration

- Client / Agency/ Project division amongst team members

RECOMMENDATIONS EXPECTED:

- More rate flexibility to be given at BVH level

- Options/ rates for non print options to be readily available and to be competitive