BankBazaar.com - Manager/Senior Manager - New initiatives - Campaign Management Team

Role: New Initiatives Manager, Campaign Management

Location : Chennai

- Responsible to lead and scale all initiatives related to setting up new Campaign channels and personalization of communications

About BankBazaar.com :

- BankBazaar is India's leading online financial products marketplace where one can shop for Credit Cards, Loans, Insurance, and Investment products.

- We have more than ~30 million unique visitors to the website every month. We are the biggest player in India in the digital financial origination space

- Our investors include Amazon.com, Sequoia, Fidelity, Experian, Walden, and Mousse Partners. We have raised more than USD 110 million in funding since inception through 4 rounds of funding

- We have presence in India and a fast expanding footprint in South East Asia

- Our global Alexa rank is 2,261 and India Alexa rank is 125

- Given our unique position in a nascent and large market like India, our business has been growing manifold year-on-year since inception

- We are right now in an exciting phase of growth where one of our key focus areas is to improve our ability to cross-sell / up-sell to our existing base of millions of customers

Key Responsibilities:

- You will be responsible to lead all new initiatives in the Campaign Management Team including :

- Exploring new channels

- Own the Personalization of communications initiative in Campaign Management

Exploring New Channels:

- Define strategy: Look for opportunities to explore newer mediums of communication like Browser Push Notifs, Progressive Web Apps, and automated outbound communications

- Implement the pilots by leading cross-functional teams

- Define metrics for success for all these initiatives and drive teams to deliver

Personalization of communications :

- We are in an exciting phase where we are building systems that can synthesize the huge trove of customer data that we have and provide a single view of the customer

- Personalized communication at scale to millions of our customers everyday is the next Holy Grail we are after

- Lead the efforts on Personalization; Define success metrics and make things happen

- Work closely with cross-functional teams like Analytics, Product, and Content teams to effectively deliver on the plan and improve performance metrics

- This role will entail working with multiple teams and Senior Management on several new strategies; Work pace will be high and multi-tasking the usual norm

Desired Experience and Skills :

- Bachelor's degree in Computer Science, Math, Physics, Engineering, Statistics, or Business Management. MBA is preferable.

- 3-8 years of overall experience and last 2 years at least in any digital marketing channel

- An analytical mindset and excellent communication skills

- Ability to thrive in an ambiguous work environment that has multiple moving parts

- Willingness to get hands dirty and make things happen

- Proven track record in analyzing data on a daily basis and ability turn data into actionable insights