06/12 Bhargav Kumar C
Assistant Manager - Talent Acquisition at Bankbazaar

Views:2042 Applications:166 Rec. Actions:Recruiter Actions:23

BankBazaar.com - Manager/Senior Manager - New initiatives - Campaign Management Team (4-8 yrs)

Chennai Job Code: 641495

Role: New Initiatives Manager, Campaign Management

Location : Chennai

- Responsible to lead and scale all initiatives related to setting up new Campaign channels and personalization of communications

About BankBazaar.com :

- BankBazaar is India's leading online financial products marketplace where one can shop for Credit Cards, Loans, Insurance, and Investment products.

- We have more than ~30 million unique visitors to the website every month. We are the biggest player in India in the digital financial origination space

- Our investors include Amazon.com, Sequoia, Fidelity, Experian, Walden, and Mousse Partners. We have raised more than USD 110 million in funding since inception through 4 rounds of funding

- We have presence in India and a fast expanding footprint in South East Asia

- Our global Alexa rank is 2,261 and India Alexa rank is 125

- Given our unique position in a nascent and large market like India, our business has been growing manifold year-on-year since inception

- We are right now in an exciting phase of growth where one of our key focus areas is to improve our ability to cross-sell / up-sell to our existing base of millions of customers

Key Responsibilities:

- You will be responsible to lead all new initiatives in the Campaign Management Team including :

- Exploring new channels

- Own the Personalization of communications initiative in Campaign Management

Exploring New Channels:

- Define strategy: Look for opportunities to explore newer mediums of communication like Browser Push Notifs, Progressive Web Apps, and automated outbound communications

- Implement the pilots by leading cross-functional teams

- Define metrics for success for all these initiatives and drive teams to deliver

Personalization of communications :

- We are in an exciting phase where we are building systems that can synthesize the huge trove of customer data that we have and provide a single view of the customer

- Personalized communication at scale to millions of our customers everyday is the next Holy Grail we are after

- Lead the efforts on Personalization; Define success metrics and make things happen

- Work closely with cross-functional teams like Analytics, Product, and Content teams to effectively deliver on the plan and improve performance metrics

- This role will entail working with multiple teams and Senior Management on several new strategies; Work pace will be high and multi-tasking the usual norm

Desired Experience and Skills :

- Bachelor's degree in Computer Science, Math, Physics, Engineering, Statistics, or Business Management. MBA is preferable.

- 3-8 years of overall experience and last 2 years at least in any digital marketing channel

- An analytical mindset and excellent communication skills

- Ability to thrive in an ambiguous work environment that has multiple moving parts

- Willingness to get hands dirty and make things happen

- Proven track record in analyzing data on a daily basis and ability turn data into actionable insights

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
  • Apply
  • Assess Yourself
  • Save
  • Insights (Read more)
  • Follow-up
    (Read more)
Something suspicious? Report this job posting.