About the Company : Riaan Wellness (Vansaar) is a new Ayurveda products entity of the Kolkata-based Baidyanath Group, an established classic Ayurveda product brand built over 100 years and recognized pan-India. Vansaar taps into the large untapped need for proprietary Ayurvedic formulations in personal care and health foods. Setup as a high-growth start-up entity just before the pandemic, Riaan Wellness already offers a range of consumer products like health juices, geriatric care products, hair care products and women products with a goal to deliver on the efficacy promise of its health-focused products. Two of these products have already enjoyed exponential growth in sales in the last year despite the tough conditions.

About the Role :

- Consult with sales, supply chain and marketing teams internally as well as externally (Agencies, Key Accounts & Consumers) as necessary to gain information and insights, as well as achieve results that are aligned with corporate and functional objectives.

- Conduct market visits in coordination with Sales Managers & Marketing

- Develop yearly trade promotional plan on brand level & region level in line with brand guidelines, sales feedback as well as consumers' insights

- Ensure adherence to trade Marketing budgets & ensure cost policies are applied having in mind optimization between quality & price.

- Incorporate feedback from sales teams and brand managers & customise trade schemes, programmes, promotional campaigns that cater to the zonal / regional requirements.

- Carry out Pre & post promotions, schemes evaluation - estimated ROI, Sales Managers & market feedback as well as market data readings where applicable.

- Sales growth in FMCG / Ayurveda category vis- vis targets

- ROI on trade marketing interventions (schemes, promotions, etc.)

New Launches

- Plan in coordination with Marketing and Sales the support for all new launches.

- Conduct periodically trade visit to assess new launches implantation in key markets.

- Assess launch success & prepare closing report for major launches.

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