Senior Manager - People Practices at Bada Business Pvt. Ltd
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Bada Business - Head - Performance Marketing (5-10 yrs)
Head - Performance Marketing
As a Head - Performance Marketing : You should have experience working on Paid Digital Marketing Campaigns independently with limited involvement of external agencies. You should have significant experience working on the Subscriber to End User Funnel Conversion journey and analytics and the Growth Marketing w.r.t. increasing the Paid Subscription.
Job Brief :
- We are currently hiring a Performance Marketing Manager with a successful track record to drive revenue, user acquisition and brand awareness.
Main Responsibilities of a Performance Marketing Manager:
Your responsibilities will include:
- Creating and executing a strong performance marketing strategy & execution plan
- Developing and managing digital prospecting and remarketing campaigns
- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
- Identifying and testing new channels to continue to meet or exceed established critical metrics
- Working closely with the management to share funnel conversion improvement ideas, feedback & present results.
Key Requirements :
- You have a degree in Marketing, Business Administration or related field.
- You have prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels.
- You have solid expertise in campaign and channel analysis and reporting, including Google Analytics experience.
- You possess excellent analytical skills and leverage data, metric, analytics and consumer behavior trends to drive actionable insights & recommendations.
- You are a highly goal-oriented individual and have excellent communication skills.
- You are open minded, curious and a strong problem solver.