Brand Marketing Manager Baazi Games is looking for a Brand Marketer who owns the brand positioning, conceptualizes, and executes campaigns, and is responsible for delivering clutter-breaking brand marketing ideas across offline and digital channels for our biggest brand PokerBaazi. If you are a person who is creative, strategist, offline & digital media-maven, and a go-getter, we would like to speak to you. Job Responsibilities : - Help execute brand communication strategy for PokerBaazi. Identify and formulate the key pillars of the overall brand strategy for the year. - Chalk out the annual marketing calendar and formulate actionable marketing plans (with a strong digital focus) to deliver on brand and business objectives. - End to end planning and execution of innovative marketing campaigns including offline, digital, own platform, influencer, and social media channels. - Collaborate with cross functional teams to understand ongoing business and category requirements. - Liaison with the external research partners to conduct brand research as and when required including the regular brand tracks and work out how consumer/ category insights feed into communication strategy and fine-tune creative for better impact on brand and business goals. - Brief the creative agency and oversee start-to-end creative asset development across offline, social media, own platforms, influencer & content campaigns, including leading associations, collaborations, driving innovations, and 360-degree brand interventions. - Brief external media teams, both offline and digital, to monitor the execution and evaluate the outcomes vs objective of the media initiative. - Analyse and report campaign performance and draw learnings for future courses of action. Candidate Requirement : - 3+ years of relevant work experience working on digital brands managing communication and brand strategy. Bonus to having gaming-related experience, professionally or personally. - In-depth knowledge of offline and digital media planning and execution including TV, Print, Radio, OOH, OTTs, Digital Publishers, Digital Content Creators, Social Media, and Influencer marketing as well as own-brand platforms (WEB, WAP, APP). - Has a strong creative bent of mind, with the ability to generate ideas to drive brand awareness and visibility. - Has an analytical bent of mind and is able to understand data, both offline and digital media tools. - Good understanding of a full funnel of conversion and how branding efforts impact the business. - Cross-functional team management skills to liaison with external agencies (Creative, Research, Digital & Media) and internal stakeholders. - Experience of working in an unstructured environment, entrepreneurial in nature. - Excellent Verbal & Written Communication Skills, Attention to Detail, Self-Motivated, Problem-solving attitude.

Delhi

Baazi Games - Manager/Senior Manager - Brand Marketing 

Baazi Games - Manager/Senior Manager - Brand Marketing  ,Job Description for Baazi Games - Manager/Senior Manager - Brand Marketing  in Baazi Games in  Delhi for (3-7) years of experience. Apply Now!

Job Description for Baazi Games - Manager/Senior Manager - Brand Marketing  in Baazi Games in  Delhi for (3-7) years of experience. Apply Now!