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13/07 Smriti
HR Head at Baazi Games

Views:441 Applications:88 Rec. Actions:Recruiter Actions:48

Baazi Games - Digital Marketing Manager - Retention (6-8 yrs)

Delhi Job Code: 1125098

About Baazi Games:

At Baazi Games, we collaborate in an environment that offers a surplus of freedom to think out of- the the-box and take ownership of opportunities. Just like our games, we are bold and out there in our thinking. Be it boardroom meetings, coffee breaks with colleagues, or a game at the TT table, partnership and teamwork are always by our side. For us, there are no Monday blues or fantastic Fridays. Each day at Baazi Games, we welcome an enthusiastic team that is turbocharged for high performance. We are constantly in power-up mode and chase our goals untamed and unabashed.

We started our journey with the sole purpose of giving our audience a sports experience that is world-class in every sense. Everything since then has been about our users. Their needs and expectations sit at the center of our thoughts and actions.

BAAZI GAMES Platforms-

PokerBaazi.com

BalleBaazi.com

CardBaazi.com

Baazi Mobile Gaming

Responsibilities:

- Works closely with other sales and marketing teams, including digital engagement, product marketing, communications, web, and events to understand the systems and data points applicable to each group, and to advise on areas for opportunity and collaboration in ingesting and tracking data.

- Understands how customer data is structured in the systems, and segments the database based on criteria (region, life cycle stage, persona) to best target a specific market or user type.

- Has a solid understanding of digital marketing and can manage and report on marketing campaign tracking, including sources across multiple channels like web, social, email, live events, webinars, and online communities.

- Promotes data integrity best practices for maintaining a healthy contact database, and socializes these across the team.

- Collaborates with cross-company departments like Product and Sales Operations to maintain organization-wide data standards. Maintains integrations between multiple systems.

- Measure, report, and analyze user behavior and marketing channel results across products, channels, platforms,s, and other performance segments.

- Work with marketing channel owners to measure the performance of new and existing campaigns

- Be an expert in customer data, and help to identify and fill data gaps using internal resources and outside vendors.

- Own monthly Marketing KPI reports, and spend time with marketing stakeholders to ensure these reports meet the teams' evolving data needs.

- Collaborate with other functional teams, (e.g., Desktop, Mobile, Product, Strategy) to understand the impact of analysis across multiple areas of the business.

- Provide analytical support to PR and Comms teams during major events (e.g. Super Bowl, The Grammys, strategic sales).

- Opportunity identification: size / prioritize acquisition, retention, and cross-sell opportunities

- Consultative marketing campaign strategy/design

- Customer analytics, including segmentation, LTV, prospect scoring

- Campaign design, including geographic, and ROI

- Impact measurement/tracking

- Self-starter with a history of pushing for deadline-driven results

Requirements:

- Bachelor's or Master's in marketing or related discipline

- Master's in marketing or related discipline

- 6+ years of marketing analytics, marketing operations, or digital marketing experience, preferably in a related industry

- Strong communication skills

- Ability to track, measure, and report on results of various marketing functions to determine ROI

- Advanced in data segmentation and reporting within a CRM and Marketing Automation system (Salesforce and HubSpot are highly preferred)

- Excellent analytical skills and ability to provide actionable insights from data

- Advanced in Microsoft Excel

- Solid understanding of the sales lifecycle

- Experience with data visualization tools

- Experience in Google Analytics and Google Tag Manager

- Skilled in problem-solving and project management

- Self-starter with a history of pushing for deadline-driven results

Women-friendly workplace:

Maternity and Paternity Benefits

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