Senior Consultant at Antal International
Views:668 Applications:234 Rec. Actions:Recruiter Actions:47
B2B Marketing Manager - Demand Generation (4-10 yrs)
Roles and Responsibilities
Suitable candidate shall have a clear understanding of the following.
Managerial:
- Marketing mix and budget management
- Strategic roadmap planning for B2B marketing initiatives targeting the pharma, hospitals, insurance industries
- Short and long term market forecasts preparation, reports, and trends tracking
- Collaboration with an array of cross-functional team members and external vendors is essential to increasing marketing's contribution to revenue
- KPI framework setting, tracking and monitoring success
- B2B systems, tools and processes relevant for enterprise marketing
Content Marketing:
- Messaging and content strategy framework setting based on ideal product positioning for target personas
- Agencies / freelancers briefing and management for content development and optimisation, including lead magnets, white papers, reports, case studies etc
- B2B multichannel campaign planning strategies to amplify key messaging
- Content and content marketing optimisation with ultimate goal of brand awareness and lead generation
Events:
- Identification and partnerships with third parties and associations and bodies for driving brand awareness, credibility building and lead generation
- Webinar strategies and implementation of company hosted webinars to own the space as thought leader
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.