B2B Marketing Manager - Demand Generation

Roles and Responsibilities

Suitable candidate shall have a clear understanding of the following.

Managerial:

- Marketing mix and budget management

- Strategic roadmap planning for B2B marketing initiatives targeting the pharma, hospitals, insurance industries

- Short and long term market forecasts preparation, reports, and trends tracking

- Collaboration with an array of cross-functional team members and external vendors is essential to increasing marketing's contribution to revenue

- KPI framework setting, tracking and monitoring success

- B2B systems, tools and processes relevant for enterprise marketing

Content Marketing:

- Messaging and content strategy framework setting based on ideal product positioning for target personas

- Agencies / freelancers briefing and management for content development and optimisation, including lead magnets, white papers, reports, case studies etc

- B2B multichannel campaign planning strategies to amplify key messaging

- Content and content marketing optimisation with ultimate goal of brand awareness and lead generation

Events:

- Identification and partnerships with third parties and associations and bodies for driving brand awareness, credibility building and lead generation

- Webinar strategies and implementation of company hosted webinars to own the space as thought leader