B2B Brand Manager - IT Software

B2B Brand Manager - CMM Level 5 US based IT Company

We have an excellent opening for you with our client a US based IT software company having its head office in India is Looking for a Brand Manager profile for their head office at Navi Mumbai the JD as

- The person is expected to drive and manage brand building, marketing communications, content marketing, communication design, internal communication and digital marketing initiatives.

- The role requires a creative mindset with an exceptional flair for managing marketing operations in an accountable and time-bound manner. The role is a healthy mix of creative, marketing and operational expertise. The position is also responsible managing all India based marketing operations administratively.

The work will entail managing and executing the following:

- Marketing Strategy and Execution: Develop and execute on marketing plan aligned with overall strategic organizational goals & objective in conjunction with Aurionpro Banking Unit Leadership.

- Brand Building and Management: Work with business, sales and field marketing teams to take the brand to market. Be custodian of branding principles, philosophy and ensure companywide adherence to brand guidelines in all communication - electronic and physical.

- Content & Marketing Communications: Develop and execute a comprehensive content engine to improve thought leadership positioning and fuel go-to-market activities

- Communication Design Center: Institute and establish a design and content delivery center to support leadership, sales and business teams with communication design from presentations, pursuit design, proposal design, infographics, web-pages, videos, etc.

- Digital Marketing: Own and operate all digital properties of Aurionpro's Banking unit including corporate website, social media, creative, freelancers, third party vendors for events and marketing campaigns

- Talent and Results Management: Foster and nurture Agency, Vendor, Freelancer relationships to scale to demand spikes and bring the global best practices into play

Sunil Sebastian
92132209721