Senior Manager HR at Azafran Innovacion
Views:1096 Applications:89 Rec. Actions:Recruiter Actions:53
Azafran Group - Category Manager (4-10 yrs)
JD - Category Manager
Location: Corporate Office, Ahmedabad
Reporting: The role reports directly to the Head Marketing (Domestic)
Key Responsibility Areas:
- Needs to have Proficient knowledge on Brand Building (Place, Promotion & Price)
- Ideal candidate should have Working Knowledge on above Brand development aspect but Good to Expert knowledge on Brand Building aspect
- Should have made Brand Marketing Plan BMP, helping the Brand / Category to meet its goals
- Should have translated a Vision plan into Mission plan / Business target plans
- Should have created / deployed Integrated Marketing communication
- Should be adept in Media planning & buying - both Traditional TV, Print & New age Media Digital / E-commerce
- Should have Monitored Sales / Targets / Networks / Launches / Relaunches & take action
- Should be adept in Tracking Nielsen / IMRB / Consumer research data / software etc. Be able to do Data analysis & condense them into Strategy / Tactics
- Expert level knowledge in Data condensing, Data analysis, Insight generation from Data points
- Should have be part of launching brand & taking the brand to 2X or 3X growth by doing "Market Development Model"
- By generating Trial / Awareness among consumers, Driving distribution & measuring ROI of the activities brand is involved in
Education & Background:
- FMCG experience is must.
- Needs to have minimum 4 years of solid Brand Building experience (Place, Promotion & Price)
- Looking at this candidate for Personal care role. Hence good to have a person from Skin care / Personal care roles
- If they have worked in a Media agency on the Traditional media earlier, will be a bonus
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.