Aza Fashions - Manager/Senior Manager - Marketing

Job Responsibilities :

- Lead the in-house content led projects, blog, social media & quarterly digital & print magazine.

- Analyse and define customer segments, design personalised digital customer journey for acquisition, better engagement and retention.

- Strategize and manage digital marketing calendar. Build go to market strategies for new launches.

- Creating a monthly blog plan and supervising the same based on themes, occasions, seasons & what's trending in the digital world (celebrities/films/fashion shows etc).

- Supervising & executing social media plan across all channels - Facebook, Instagram, Twitter, Pinterest, YouTube etc.

- Setting & meeting key targets for each social media platform and track regular progress.

- Analyse the website traffic, segment and use personalisation tools effectively to improve customer engagement.

- Managing all creative & marketing requirements for trunk shows, store promos etc.

- Work cross-functionally to plan, initiate, and execute various online campaigns to boost sales and profitability. Manage promotions in coordination with merchandising, operations and logistics department.

Reporting Structure :

- This position reports to the CEO.

- This position will be responsible for managing 10-12 team members.

Job Specifications:

- Minimum 8-10 years of relevant experience. Ecommerce experience is preferred.

- PG / MBA (Specialised in Marketing) from a reputed institute.

- Excellent communication skills with ability to create editorial content.

- Strong problem solving, analytical, decision making and technical ability.

- People Management skills with ability to interact at all levels.

- Good computer knowledge & MS Office skills.