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02/12 Sejal Shah
HR Executive at AZA Fashions Pvt.Ltd.

Views:1664 Applications:245 Rec. Actions:Recruiter Actions:24

Aza Fashions - Chief Marketing Officer (8-15 yrs)

Mumbai Job Code: 771278

Job Description

- Lead the in-house content led projects, blog, social media & quarterly digital & print magazine.

- Analyse and define customer segments, design personalised digital customer journey for acquisition, better engagement and retention.

- Strategize and manage digital marketing calendar. Build go to market strategies for new launches.

- Creating a monthly blog plan and supervising the same based on themes, occasions, seasons & whats trending in the digital world (celebrities/films/fashion shows etc).

- Supervising & executing social media plan across all channels Facebook, Instagram, Twitter, Pinterest, YouTube etc.

- Setting & meeting key targets for each social media platform and track regular progress.

- Analyse the website traffic, segment and use personalisation tools effectively to improve customer engagement.

- Managing all creative & marketing requirements for trunk shows, store promos etc.

- Work cross-functionally to plan, initiate, and execute various online campaigns to boost sales and profitability. Manage promotions in coordination with merchandising, operations and logistics department.

- Plan, execute & monitor SEO activities for higher page rankings.

- Constantly improve the productivity and efficiency of programs and campaigns.

- Manage, scale and report performance of all Paid Platforms.

- Effective planning, execution, and monitoring of online digital strategies

Reporting Structure

- This position reports to the CEO.

- This position will be responsible for managing 6-8 team members.

Job Specifications

- Minimum 5 years of relevant experience. Ecommerce experience is a must.

- PG / MBA (Specialised in Marketing) from a reputed institute.

- Excellent communication skills with ability to create editorial content.

- Strong problem solving, analytical, decision making and technical ability.

- People Management skills with ability to interact at all levels.

- Good computer knowledge & MS Office skills

Women-friendly workplace:

Maternity and Paternity Benefits

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