Talent Acquisition specialist at Aza Fashion Pvt Ltd
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Aza Fashion - Campaign Automation Specialist - Marketing (3-12 yrs)
Marketing - Campaign Automation Specialist
- End-to-End campaign planning from strategy to driving lead generation, retention and final closure.
- Managing and executing marketing campaign to drive new customer acquisition and retention through emails, sms and notifications with the help of various automation tools like (Clevertap, Webengage etc)
- Measure the performance of the campaigns in personalized channels [Emails, SMS & Push notifications ] throughout the entire customer life cycle.
- Monitoring ongoing marketing campaigns tracking KPIs of the same.
- Analyzing campaign results including the audience, offers, creative, click through rates and conversion.
- Collaborate with multiple verticals like content, analytics and product for planning and deployment of new campaigns to drive business objectives.
- Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously.
- Bachelors, Master degree or post graduation diploma (PGDM) in Marketing
- 3+ years of experience working on Campaign/Marketing automation
- Experience working on B2C product preferred.
- Excellent communication and interpersonal skills.
- Strong problem solving, analytical, decision making and technical ability.
Location: Prabhadevi, Mumbai.