Axis Bank - Product Manager - Inward Remittances

Key Responsibilities:

- Streamlining / automation of processes, that positively influence customer experience

- Manage Retail Remittance product profitability, maximize revenue from existing products and create revenues from new products

- Develop product strategy and roadmaps, on the basis of client needs and competitor offerings.

- Ensure product compliance /audit and regulatory adherence.

- Analyse and track competition, to take proactive steps to counter them, product benchmarking.

- Initiating campaigns to launch products using above and below the line marketing strategies, highly focused on use of digital technology and interaction.

- Design and execute yearly campaign plan - campaign theme, offers, calendar, and budget. Drive campaigns across all existing marketing channels - Axis bank portals, SEO, SEM, Affiliate network, Native networks, Email, and SMS etc.

- Co-ordinate with internal and external marketing teams, such as SEO, SEM, Affiliate partners, Design agency etc., to manage campaigns.

- Responsible for preparing monthly marketing performance report. Tracking and evaluating month on month channel (Axis portals, SEO, SEM, Affiliates etc.) and campaign performance

- Analysing MIS to ascertain product/channel performance and propose short-term and long-term strategies.

- Develop Sales initiative to improve product sale / market shares.

- Interaction with sales channel team esfor driving business targets.

For Successful execution of role responsibilities, the candidate must posess:

Technical Expertise: Decent understanding of technology and it's use for digital businesses

Language Proficiency: Extremely proficient in English

Nature of problem solving involved: Yes.

Candidate has to be solution oriented and not just execute tasks

Impact of decision-making: The role comes with a lot of responsibility hence decision making ability is critical

Nature of Leadership (for roles in which it is required): Team Player. Should be able to be positive, lead & guide teams, collaborate with peers and generally able to take people together.