Function of Role : - Media leadership role within the Marketing team reporting to the CMO. - Responsible for creating integrated and holistic media plans to drive brand objectives. The candidate needs to have rich planning and buying experience in overall media including TV, Print, OOH, Cinema, Digital and Social. Digital media understanding would be a great bonus.&nbsp; - The position requires strong partnership with marketing teams, ability to lead media agencies and prioritization skills to manage internal and external stakeholders- expectations. Job Description : - Media buying and planning for all mass media including TV, print, outdoor, radio and digital for Businesses - SPOC on media for all requirements in Media coming from across departments and verticals in Axis Bank &amp; Subsidiaries - Lead collaboration with all agencies to deliver integrated media strategies across multiple channels (TV + Print + Radio + OOH + Cinema + Digital) - Understand competitors media strategy and spends and develop / recommend annual and campaign wise media strategies across all businesses - Plan, Schedule and Execute campaigns on time ensuring key performance metrics of Measurement and Evaluation are achieved - Responsible for Post Buy analysis working with media agency to measure performance against key metrics like GRPs, Reach, OTS - Drive synergies between Axis Bank and all subsidiaries media plans Budgets : - Custodian of Media Budget assigned to marketing team - Complete accountability to manage and effectively optimize media investments - Assist Brand team in developing and maintaining the annual budgets for all mass media Budgeting and spends - Work closely with brand team to translate brand strategy into media strategy, and incorporating it into detailed media plans. - Align media strategies and best practices, to support initiatives on improving media efficiencies - Coordinate with Media Auditor (Spatial Access) in getting benchmarks on planning and buying, to arrive at optimized media plan - Buying benchmark from Spatial Access needs to be ratified for all campaigns - Ensure all approvals are and processes are followed before implementing campaigns - Responsible for all billing and invoices happening on media investments. Invoices have to be checked and processed accurately for payments Key Result Areas : a. Driving Media buying efficiencies on all our media (TV + Print + Radio + Cinema + OOH + Digital) requirements b. In-depth knowledge of the target audience and their media consumption pattern c. Review media strategy to ensure that they are as per the brief and as per the campaign objectives decided on GRPs &amp; Reach d. Effective Management of Budgets e. Compliance on all Invoicing and Billing Key Relationships Internal Brand teams, External Vendors and all Agencies of the bank Competencies Required :&nbsp; - Masters- degree and 8+ years- experience in traditional media planning - A solid understanding Traditional &amp; Digital media channels - Proven track-record of contributing to the delivery of high-quality campaigns - Knowledge of syndicated research and tools used in media optimizations - Ability to work closely and effectively with teams - Manage and collaborate with vendors and agencies to achieve agreed upon goals - Strong analytical and presentation skill. - Fluent in written and spoken English

Mumbai

Axis Bank - Lead - Media Planning & Buying 

Axis Bank - Lead - Media Planning & Buying  ,Job Description for Axis Bank - Lead - Media Planning & Buying  in Axis Bank in  Mumbai for (10-17) years of experience. Apply Now!

Job Description for Axis Bank - Lead - Media Planning & Buying  in Axis Bank in  Mumbai for (10-17) years of experience. Apply Now!