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Manager Human Resources at Axis Bank
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Axis Bank - Digital Analytics Role (4-8 yrs)
Requirements:
- The candidate should be proficient in SQL/ SAS and should have experience in any other statistical or programming language like R, Python, Java or Scala etc.
- Should have exposure to at least 1 of the digital marketing/ analytics tools like Google Analytics, Adobe Omniture, IBM Vizury etc.
Role Description:
- Recommend and implement methods of tracking & measuring the effectiveness of digital channel activity
- Build the analytics framework for increasing/ maintaining customer engagement across digital channels
- Develop an understanding of paid and unpaid campaigns done through the bank's digital channels
- Able to work with analytical tools to measure the performance of digital campaigns
- Provide insights to digital banking team for carrying out product/ design level changes
- Create digital information assets for consumption of broader business intelligence team
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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